Business Case for Gender Mainstreaming in Cotton in Maharashtra

Business Case for Gender Mainstreaming in Cotton in Maharashtra

India is the largest producer and second largest exporter of cotton in the world, providing direct livelihood to 6 million farmers, while about 40-50 million people are employed in
cotton trade and processing. Women perform a majority of the tasks involved in cotton cultivation, but play a limited part in agricultural decision-making, have limited involvement in market-facing roles and limited control over profits. They often fall on the shadow side of farm-related interventions and have reduced access to agronomic knowledge, skills and extension services.

To assess the potential of women cotton cultivators and build a deeper understanding of gender roles and responsibilities in cotton cultivation, Sattva and IDH conducted a gender analysis of cotton cultivation — ‘Business Case for Gender Mainstreaming in Cotton in Maharashtra’.

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In the report, the gender analysis framework developed by Sattva helped build an understanding of the gender division of roles and responsibilities on the farm, participation in decision-making, and access to productive resources. The framework also analyzes the underlying gender and socio-cultural norms, which could influence the division of roles and access to ecosystem support. The results of this report build a business case for strengthening the role of women cotton cultivators.

Click on the DOWNLOAD link on the left for the full report.

To explore gender mainstreaming in the agriculture value chain, contact us today at impact@sattva.co.in

Giving Tuesday India

Giving Tuesday India: Insights into how India gave during Giving Tuesday 2018

#GivingTuesday is a global giving movement that was brought to India in 2017 by GuideStar India, as a celebration during DaanUtsav. In the span of a year, the amount raised through #GivingTuesdayIndia grew seven times to INR 9.03 crore.

The global #GivingTuesday team, GuideStar India, Centre for Social Impact and Philanthropy (CSIP) at Ashoka University, and Sattva Research have collaborated to create data-driven insights on the nature and patterns of giving during #GivingTuesdayIndia.
Sattva_GivingTuesdayIndia
The effort sought:

  • To derive actionable, data-driven insights on the nature of participation during #GivingTuesdayIndia
  • To understand the impact of data collection and sharing on boosting the #GivingTuesdayIndia movement in the country
  • To compare #GivingTuesdayIndia’s data collection and sharing capabilities with those of #GivingTuesdayUSA to recommend ways forward for India
  • Click on the DOWNLOAD link on the left for the full report.

    To explore and better understand the behaviours of India’s givers, contact us today at impact@sattva.co.in.

    Everyday Giving in India Report: 2019

     

    ‘Everyday Giving in India: Harnessing the potential of a billion givers for social impact:
    A Research Study

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    India has always had a long and rich culture of individual giving, largely to religion and community, and more recently, social development. For a country with potentially a billion givers, the contours of the ‘everyday giving space’ — giving by ordinary citizens contributing time, money, voice, skills and more in India — has remained an unknown.

    From September 2018 to April 2019, Sattva undertook a first-of-its-kind study on the everyday giving ecosystem in India, with the support of the Bill & Melinda Gates Foundation and Rohini Nilekani Philanthropies.

    The study is a first attempt at obtaining a deeper look into the everyday giving market and ecosystem in its entirety — estimates of the market size, characteristics of the givers, online and offline giving channels, the NGOs that engage with retail givers, and enablers, their practices, successes and barriers.

    We believe India has a nascent formal giving ecosystem, but has the potential to grow this significantly in volume and value. We hope this report proves useful in understanding the everyday giving space in India and brings home actionable recommendations for philanthropists, NGOs, CSR, Indian diaspora communities, and enablers, to further unlock the untapped potential of everyday givers.

    The report’s key findings include the following:

    • India has a rich tradition of everyday giving and citizen engagement. In 2017, everyday givers contributed ~INR 34k cr (USD 5.1 b) to community, religion, disaster-relief and charitable causes. Over the last decade, citizen engagement and volunteering have grown rapidly in India, bearing potential to increase giving through engagement.
    • In contrast to other prominent social economies such as the USA and China, 90% of India’s EG is informal giving to religion and community. Only INR 3.5k cr / USD 528 m (10%) goes to Social Purpose Organisations (SPOs), making it a mere 6% contribution to total philanthropic giving in India.
    • Over 80% of EG to SPOs is acquired through offline telemarketing and face-to-face interactions, but online and mixed channels are growing steadily, backed by rapid growth of digital shopping and payments, and millennials wanting to give back.
    • Formal EG to SPOs could leapfrog to become a significant contributor to total philanthropic giving in India in the next 3-5 years. Indian residents and diaspora’s growing earning capacity, and response to nascent digital giving innovations in payroll giving, crowdfunding and e-commerce-based giving could be central to this growth.
    • India’s everyday givers are motivated by four triggers: convenience, urgency, community and impact. Givers prefer to engage with social causes personally but are impeded in their giving by lack of information on reliable SPOs, relevant avenues for giving, and regulatory barriers.
    • Most Indian SPOs tap into retail giving only when other funding streams are inaccessible. Some leverage external opportunities or international expertise while only a few do so because citizen engagement is core to their mission.
    • Giving channels embrace the unique challenges of Indian everyday giving for effective solutioning. While online channels are growing at ~30% CAGR, offline channels dominate in the Indian context.
    • The support ecosystem of influencers, funders, enablers and regulators play a critical role in creating a tipping point for Indian EG.
    • In order to achieve the potential for everyday giving in India and build a sustainable culture of citizen engagement, we believe it is important to (a) recognise that meaningful engagement is critical to increase giving, (b) take into account the Indian realities of EG and design for them, (c) leverage mainstream communities and existing consumer behaviours, and (d) move givers to mindful ways of giving.

    (Please note – the links below may not work well with Safari. Do consider using another browser if you face an issue.)

    The key findings can be accessed in a report snapshot below.

    The full report can be accessed below.

    A technical appendix with detailed market calculations can be accessed below

    This is a first attempt at uncovering the everyday giving market in India. We deeply appreciate your feedback, comments, and suggestions. Please write to us at knowledge@sattva.co.in

    Event: A Billion Givers – a participatory dialogue on ‘Everyday Giving in India’ with the giving ecosystem

    Sattva Research unveiled ‘Everyday Giving in India: Harnessing the Potential of a Billion Givers for Social Impact’ at ‘A Billion Givers: Harnessing the potential of India’s everyday people for impact, a participatory dialogue on everyday giving in India on April 24, 2019.

    The event was conducted with the objective of delving deeper into the insights and recommendations of the report and building much-needed conversation around individual giving in the country.

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    A Billion Givers saw the coming-together of over 130 representatives of NGOs, enabling platforms, funding entities and channels who participated in robust panel discussions on topics such as ‘Strengthening our citizenship muscle: Everyday giving in a participatory democracy’ and ‘Innovation and growth potential of the formal everyday giving market in India’.

    The event was proud to host philanthropist Rohini Nilekani, who delivered a rousing keynote address on the democratic nature of giving and the importance of citizen engagement, and Victoria Vrana, Deputy Director, Policy, Systems and Giving by All, Bill & Melinda Gates Foundation who shared insights on giving trends across the world, and how the Everyday Giving in India study is filling a data-gap in philanthropic giving for India.

    Key takeaways from Rohini Nilekani and Victoria Vrana’s addresses were illustrated in a live doodle by Ladyfingers Co.

    Thought-leaders in the giving ecosystem share their experiences and envision the future of everyday giving in India

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    L to R: Vasanthi Hariprakash, Pickle Jar, Venkat, social evangelist and Jithin Nedumala, Make a Difference

    Jithin Nedumala of Make a Difference, Kuldeep Dantewadia of Reap Benefit, Venkat Krishnan, the social evangelist and Bharath Visweswaraiah of Omidyar Network discussed the hows of retail giving and realising the giving potential of citizens with Vasanthi Hariprakash of Pickle Jar, the lively moderator for the panel.

    Key takeaways from the panel on “Strengthening our citizenship muscle: Everyday giving in a participatory democracy” were illustrated in a live doodle by Ladyfingers Co.


     

    This was followed by an insightful discussion on growth potential of the everyday giving market in India with some of the biggest innovators in the giving ecosystem today – Anoj Viswanathan of Milaap, Varun Sheth of Ketto, Atul Satija of GiveIndia, Piyush Jain of Impact Guru, and moderator for the panel, Rathish Balakrishnan of Sattva.

    L to R: Varun Sheth, Ketto and Piyush Jain, Impact Guru

    Key takeaways from the panel on “Innovation and growth potential of the formal everyday giving market in India” were illustrated in a live doodle by Ladyfingers Co.


    Would you like to partner with us to further the conversation around everyday giving in India? Let’s talk. Write in to knowledge@sattva.co.in

    Media Coverage

    Finclusion: Empowering Women through Digital Financial Inclusion

    India is at the cusp of a digital revolution that promises to bring in transformative impact among low-income populations by bringing the unbanked into the fold of formal finance. Yet, financial inclusion needs to bridge gender gaps for it to become truly inclusive and India still has a long way to go in this regard.

    Sattva_Finclusion

    L&T Financial Services and Sattva took a bold first step towards the goal of digital financial inclusion of women in rural India through the conception of Finclusion: Empowering Women through Digital Finance –a whitepaper that tells the story of the rapidly growing digital financial landscape in India, and how focusing on rural women for digital financial inclusion benefits them, their families, their communities, and the ecosystem at large. The whitepaper explores challenges and barriers faced by women in accessing digital financial services, highlights the improving status of women with the emergence of digital financial inclusion initiatives, and contemplates the way forward.

    Click on the DOWNLOAD link on the left for the full whitepaper.

    To explore the nuances of digital financial inclusion, talk to us today at impact@sattva.co.in

    Social Investment Landscape in Asia: Part 2

    The Social Investment Landscape in Asia assesses the opportunities and challenges for philanthropy and social investment in the region. It is designed to be a guide for both new social investors looking to enter the Asian market and existing social investors exploring cross-border or cross-sector opportunities within the region.

    The report is in two parts. You can read Part 2 by clicking on the Download link on the left. Part 1 is here.

    Region-wise CSR Analysis – Aug 2018

    CSR funds are an important source of capital for social impact projects and implementing organisations. How is the regional distribution of the origin, spend and circulation of CSR funds in India?

    This paper analyses region-wise trends, mostly in visual format. Download to receive a copy of the report in your mailbox.

    Funding Education with Impact – A Guide for Social Investment in India

    A collaboration between Sattva Knowledge and AVPN, our report on Funding Education with Impact – A Guide for Social Investment in India is a practical and actionable guide for existing and potential funders in the Indian education space, to identify funding and partnership opportunities.

    Winning Together – Opportunities for CSR Innovation and Partnerships in Sports

    CII in association with the Ministry of Youth Affairs and Sports hosted the third annual ‘CII Scorecard 2017’, bringing together policymakers, stakeholders and dignitaries from the global world of sports, to discuss and deliberate on the opportunities and future of the Sports Sector. The theme of the conference was ‘Making India Play’. Our report looks at opportunities for CSR funding in Sports.

    Social Investment Landscape in Asia: Part 1

    The Social Investment Landscape in Asia assesses the opportunities and challenges for philanthropy and social investment in the region. It is designed to be a guide for both new social investors looking to enter the Asian market and existing social investors exploring cross-border or cross-sector opportunities within the region.

    The report is in two parts. You can read Part 1 by clicking on the Download link on the left. Part 2 is here.