India is estimated to have 6.3 crore micro, small and medium enterprises (MSMEs) that have the potential to flourish with innovative sales and marketing efforts, but are currently not part of the digital revolution.
In this episode of Decoding Impact, we will explore an upcoming digital platform and protocol, the Open Network for Digital Commerce, or ONDC, and how it will enable access and supply of digital markets to many MSMEs in India. To shed light on ONDC we have with us Mr Sujith Nair, who is the CEO and co-founder of Beckn Foundation. Through the discussion, we will not only understand ONDC itself, but also protocols and how these can change the interoperability between buyers and sellers. We also delve into current maturity of the ecosystem, as well as the role philanthropy, might be able to play to strengthen the ecosystem.