Sattva Consulting
Fundraising 101 for Non-profits
Fundraising 101 for Non-profits
August 19, 2022

Fundraising 101 for Non-profits

Background
The fundraising ecosystem in India is evolving, with several new trends and approaches across various funding channels, it is indeed important for non-profits to familiarize themselves with the overall funding landscape as well as develop strategies to adapt these changes. To that end we conducted a series of ‘Fundraising 101 for non-profits’.

The topics covered as a part of this series had a practical, application-based approach and provided a comprehensive understanding of fundraising so as to enable NGOs to immediately translate their insights into practice. From fundraising strategy, to fundraising success stories, to exploring innovative ideas for fundraising, this series is the go-to guide for NGOs to get started on their fundraising.

Here’s a list of the sessions along with handy guides and resources.

SESSION 1 – Fundraising Strategy & Execution
Sattva kickstarted the series with a session on ‘Fundraising Strategy and Execution’ on May 4th, 2022 where the speaker Sriram V (Director – Fundraising, The Nudge Institute) discussed the major aspects of fundraising:

– Building an Investment plan
– Donor Acquisition
– Donor Retention

Here is the Frequently Asked Questions (FAQs) document which will help you understand Fundraising Strategy & Execution in a broader context:

We have also curated a document with some of the resources which can help you discover foundations, corporates and HNIs:

The recording from the session can be accessed here.

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SESSION 2 – Effective Donor Communication for Fundraising
The second session was on “Effective Donor Communication for Fundraising” where the speaker Harish Subramanian (Founder, StudioSubu) provided insights on communicating the story of your organization to the funders effectively.

Here are some communication materials in different formats and tools that you can leverage to create an effective narrative:

The recording from the webinar can be accessed here.

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SESSION 3 – Mock Pitching Session for Non-profits
The third session was on ‘Mock pitching session for non-profits’, conducted on 10th June 2022, with Nirbhay Lumde, Daffodil Marcus and Nixon Joseph as CSR Experts. In the session the participating NGOs were given a chance to interact and engage with CSR experts and learn more about best practices followed in donor communication across the ecosystem.

Access the best practices from the session here:

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SESSION 4 – How to Write Winning Proposals
The session provided valuable insights from the other side of the table on how corporates evaluate proposals and what are the key points they look for.

A deck can be accessed here:

A sample budget template can be accessed here:

A template for a request for proposals:

The key takeaways from the session can be accessed here:

The recording from the webinar can be accessed here.

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SESSION 5 – Marketing and Branding for Non-profits
This session was conducted on 14th July, 2022 in collaboration with Forest Street Consulting where we discussed ways to articulate and strengthen the organization’s Marketing & Branding.

Key takeaways from the session:

– Discover the different target segments and understand the ways to tailor your narrative for them
– Learn how to focus your marketing efforts on the ‘right’ channels

Here are some useful resources:

The recording from the session can be accessed here.

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SESSION 6 – Retail Fundraising for Non-profits
The next session was conducted in collaboration with danamojo on 28th July 2022. The speaker Dhaval Udani gave detailed insights on the importance of Individual Fundraising and explained the significance of Online Fundraising while raising donations from individuals.

Here are some useful resources:

The recording from the session can be accessed here.

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Sattva has been working with various non-profits and social organisations as well as corporate clients to help them define their social impact goals. Our focus is to solve critical problems and find scalable solutions. We assist organisations in formulating their long-term social impact strategy by strategically aligning with business to provide meaningful solutions to social issues.

If you have any such stories or ideas to share, please write to us: partnernetwork@sattva.co.in

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