Gender Equality in India – Women and Digital Solutions

Gender Equality in India – Women and Digital Solutions

– By Angad Bagai, Priyanka Cardoz and Atul Sukumar

Women in India are very often concentrated in certain specific types of industries- about 30% of women-owned enterprises are involved in the manufacturing sector and 18% are involved in retail trade. Looking at the services sector, 24% of women owned enterprises are personal/household service enterprises, 16% are in the education sector and 14% are food service enterprises like restaurants. As discussed in our previous post, there are a variety of barriers faced by these women, and there are multiple approaches that have been used to promote and address these, ranging from programmes driving financial inclusion to the provision of skilling initiatives.

Of the plethora of approaches, the advent of digital technology is one that has brought a range of solution models to the table for creating new, scalable pathways to potentially solve for some of these issues, and generate economic opportunity for women. Internationally, models such as Taobao (Alibaba) and Grab have shown results in linking women to improved livelihood opportunities and markets, while in India, nascent platforms such as Amazon Saheli and GoCoop are looking to do the same and show high potential for market linkages. This piece will look to nuance the understanding of the true potential of digital solutions for women, and how they could be advanced further in India.

You can read the full blog, here.

This is the second in a series we are doing on Gender Equality in India. In this series we intend to look more closely at some specific approaches adopted by stakeholders in the ecosystem to solve these challenges. The first three pieces will focus on promising approaches to how the private sector and corporate interest can engage with the barriers, and the final piece will look at the government and its role in building an enabling environment through policy.


Priyanka Cardoz is part of our Research Advisory team and is based in our Delhi office. Prior to working with Sattva, she worked as a Consultant for the Evaluation Office, at International Initiative for Impact Evaluation (3ie). Priyanka holds a MDes (Social Design) from Ambedkar University and BA (Philosophy) from St Stephens College, New Delhi.

Angad Bagai is part of our Research Advisory team and is based in our Delhi office. Before Sattva, Angad worked with Cankids…Kidscan, and had a stint as a short-term consultant at the World Bank. Angad has a Bachelor’s degree in International Relations and English Literature from Tufts University and a Master of Laws from the University of Law in London.

Both Priyanka and Angad have been involved with the BMGF Gender engagement since it started, working to establish a Gender Secretariat for strategic research, advisory and knowledge management support for Gates Foundation.

Sattva has been working with various non-profits and social organisations as well as corporate clients to help them define their social impact goals. Our focus is to solve critical problems and find scalable solutions. We assist organisations in formulating their long-term social impact strategy by strategically aligning with business to provide meaningful solutions to social issues.

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