Build Your Fundraising Capability: A Webinar Series for Non-profits
Background
As the fundraising ecosystem in India is evolving, with several new trends and approaches across various funding channels, it is essential for non-profits to familiarise themselves with the overall funding landscape as well as develop strategies to adapt to these changes.
To that end, Sattva is hosting a series to help nonprofits build their fundraising capabilities.
SESSION 1
The first webinar was on 22 September 2021, on – Navigating the Fundraising Landscape. It was facilitated by Rathish Balakrishnan, Co-founder and Managing Partner of Sattva Consulting.
The key highlights of the webinar were:
– In the present context, funding is changing in terms of size- ODA is on the decline while diaspora funding and CSR funding is on the rise. U/HNI is the fastest growing segment in fundraising.
– Retail giving is growing prominence with majority of funds currently being acquired informally. Technology has the potential to drive a change from informal giving to formal giving through intermediaries like funding networks and non-profit organisations.
– A three- part fundraising strategy to adopt is- To frame your story, Grow on your social capital and Find ways to reduce friction in giving.
– Important measures for donor outreach and cultivation include identifying potential funders, demonstrating strategic alignment, building credibility and exploring deeper engagements.
A section of the webinar had speakers from the Edelgive Foundation share information about the Grow Fund, an initiative which aims to create opportunities to support and build sustainable grassroot NGOs.
The webinar also covered Sattva’s Fundraising tool- A self reporting tool that allows organisations to assess their effectiveness towards achieving their fundraising outcomes.
The recording from the webinar can be accessed here.
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SESSION 2
The second session was on – Understanding Retail Fundraising. The webinar was facilitated by speakers from GiveIndia: Pranav Varma- Associate Manager, NGO Partnerships and Engagements and Chaitanya Sharma- Lead, Fundraising Manager.
The key highlights of the webinar were:
– The various components of retail giving include organic donations, fundraising, subscribers, paid marketing, and role of influencers
– Conducting a self-assessment, such as, understanding project needs, donor patterns is an essential step before starting the fundraising journey. This should be followed by goal setting and assigning responsibility to team members within the organisation
– Storytelling and communication is important to create an emotional connection with donors and audience.
– Shortlisting platforms for reaching out and stating calls to action clearly are essential when working towards fundraising.
The webinar also covered Sattva’s Fundraising tool- A self reporting tool that allows organisations to assess their effectiveness towards achieving their fundraising outcomes.
The recording from the webinar can be accessed here.
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SESSION 3
The third session in the series was on – Effective Communication for Fundraising. The session was led by Harish Subramanian, Founder and Creative Head of Studio Subu.
The key highlights of the webinar were:
– The story one conveys should be simple, tangible, inspiring and relatable.
– Core components of storytelling include understanding the challenges, how one approaches it, conducting analysis and having an understanding of where one fits in.
– Knowing the setting, interests and perception of the funders is critical. The content of the story must thus be picked, organised and prioritised according to the given situation.
The webinar also covered Sattva’s Fundraising tool- A self reporting tool that allows organisations to assess their effectiveness towards achieving their fundraising outcomes.
The recording from the webinar can be accessed here.
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Sattva has been working with various non-profits and social organisations as well as corporate clients to help them define their social impact goals. Our focus is to solve critical problems and find scalable solutions. We assist organisations in formulating their long-term social impact strategy by strategically aligning with business to provide meaningful solutions to social issues.
If you have any such stories or ideas to share, please write to us: impact@sattva.co.in
