Sattva Consulting
The Role of CSR in The Olympics & Paralympic Games
The Role of CSR in The Olympics & Paralympic Games
November 10, 2021

The Role of CSR in The Olympics & Paralympic Games – a Roundtable Discussion

Context
The Tokyo Olympics and Paralympic Games 2020 were historic for India, with our sportspersons coming back with seven medals from the Olympics and nineteen from the Paralympic Games, the best-ever haul for the country. Multiple stakeholders, including corporates, had supported the athletes to represent India on a global stage and strive towards this outcome.

India’s performance is cause for celebration, but it is important to note that many of our athletes have already resumed training for the next challenge. With the 2024 Paris Olympic and Paralympic Games on the horizon, it is imperative for us to focus on preparing India for Paris 2024 and beyond.

As per the data from Sattva’s India Data Insights, (data from the MCA), during the period 2014-2020, only a meagre sum of Rs 1163 Crs was cumulatively spent by corporates as CSR towards ” Training to promote sports”. This is a miniscule 1.25% of the total CSR spent during this period.

Sattva organised a roundtable discussion on ‘The Role of CSR in the Olympics & Paralympic Games’ on Monday, 8-Nov-2021.

Here are the speakers :
– Arun Karna, MD & CEO, AT&T Global Network Services, India
– Deepthi Bopaiah, CEO, GoSports Foundation
– Mustafa Ghouse, CEO, JSW Sports
– Roopa Satish, Head, CSR & Sustainability, IndusInd Bank
– Srikrishna Sridhar Murthy, Co-Founder & CEO, Sattva Consulting (Moderator)

The panel discussed the challenges and opportunities associated with investing in high excellence sport, as well as deeper questions about the sporting ecosystem from a CSR lens.

Read a summary of the discussion here:

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You can view the recording from the discussion here.

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Sattva has been working with various non-profits and social organisations as well as corporate clients to help them define their social impact goals. Our focus is to solve critical problems and find scalable solutions. We assist organisations in formulating their long-term social impact strategy by strategically aligning with business to provide meaningful solutions to social issues.

If you have any such stories or ideas to share, please write to us: impact@sattva.co.in

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