Region-wise CSR Analysis – Aug 2018

CSR funds are an important source of capital for social impact projects and implementing organisations. How is the regional distribution of the origin, spend and circulation of CSR funds in India?

This paper analyses region-wise trends, mostly in visual format. Download to receive a copy of the report in your mailbox.

Where is India Inc.’s CSR money coming from?

Continuing our analysis on region-wise CSR fund generation, investment and circulation in India (Part 1,  Part 2 and Part 3 here) –

The visualisation below provides insight on the regional distribution of companies generating CSR funds in excess of a Crore annually :

We have plotted average annual CSR spend for all companies spending more than a crore annually on CSR in India. Each dot on the graph represents a company. Companies are sorted region-wise and appear in the order of their year on incorporation (on X axis).

We find that out of 24,000 companies in our data-set, only 1,258 (About 5%) companies are above 1-crore annual CSR spend threshold. Together, these 5% companies generate a total of INR 24,697 crore (88.4%) out of the entire INR 27,950 crore CSR corpus in India.

At a regional level, the highest concentration of these companies is in the West, North and South region (1158 out of 1258 or 92.1%).

In these three regions, average annual CSR fund per company is the highest for North region (INR 7.6 crore) followed the West region (INR 6.6 crore).

In contrast, companies in North East and Central region generate a much higher CSR fund on a per-company annual average basis. While the All India average for this parameter is INR 6.5 crore per company per year, the same for North East and Central region is INR 18.8 crore and INR 17.2 crore respectively.

Fewer and bigger companies Vs high concentration of smaller companies – what’s working well for CSR in each region? Stay tuned as we bring more insights on this.

Meanwhile, do share/comment/like and help more of your network think through this!


CII Global Sports Summit ‘Scorecard’ 2018

The fourth edition of CII Global Sports Summit ‘Scorecard’ 2018 is scheduled to be held on 26 – 27 July 2018 at Hotel Le Meridian, New Delhi. The mission of the initiative is to get 300 crore children to play for an hour every day and the theme for this year’s summit is – ‘Sports @ 2022: Making India Play’

The CII Sports ‘Making India Play’ fund aims to invest in sports development so that sports education and sports infrastructure become more accessible to the youth of the nation. CII believes that sports is a tool for social inclusion and allowing it to grow beyond leagues and sponsorships can turn India’s sporting vision into reality.

The event will bring together top names from India and overseas operating in various segments of sports. Key industry stakeholders will have the opportunity to deliberate and discuss the most suitable course of action for boosting sports in India with a focus on sports education in schools.

At the event, our CEO, Srikrishna Sridhar Murthy will moderate a session on ‘CSR Funding in Grassroot Sports’ on 27 July from 10:00 – 11:00 hrs.

Sattva is privileged to partner with CII-Sports for this transformative initiative.

Be there to know how you can support every child’s hour of play. Register here.

CSR funds circulation among regions

Do you know which region in India is almost missing from CSR action?

Continuing our series on region-wise analysis of CSR funds in India (you can access the previous post here), we present here a quick snapshot of which region (companies headquartered in the region) generates how much in CSR funds and which region (social impact projects in the region) receives how much of that CSR fund :

Inter-region CSR Funds Circulation

NOTE- Size of the bubble is indicative of the quantum of money.

As is evident, the Western region followed by the Northern, are the big generators of CSR funds. On the other side, the Western region followed by the Southern region are the major recipients of CSR money.

Money flows from region to region and into projects which are all-India in nature. Here is a network analysis that shows this movement of CSR funds between regions:

Inter-region CSR Funds Circulation

The visual has two key attributes- nodes and links. Each node represents one of the six regions in India (“All India” includes all CSR projects that are not region-specific and are identified by the companies as “All India”). The colour of the node represents the region and the size represents the total CSR activity within that region i.e. CSR amount generated and spent. The arrow head depicts the direction of movement of CSR funds between regions. Please note that arrows appear only if the fund is above INR 10 Cr. The width and the colour of the arrow depicts the magnitude of CSR fund flow between regions. The wider and lighter the link, the higher the amount of CSR funds flowing between the regions and vice versa.

This chart is also available here as an interactive visual (please click to follow the link).

One of our key insights from this analysis has been on under-representation of the North-East in the entire CSR landscape. So, are the CSR funds flowing in the right direction or not?

An updated report that drills down the region-wise distribution of CSR is available here.

Meanwhile, do write to us at with your thoughts, and help us take this analysis to more stakeholders by sharing the link and our social media posts with your network.

Thank you!