Design Thinking for the Social Sector
Organizations operating in the social sector have been aspiring to make bigger impacts on the beneficiaries and communities they serve. And they’ve become much more open to innovative ideas and approaches used by the commercial sector.
One key aspect of innovation is identification of a challenge or problem area in order to pinpoint the correct solution. And one approach that businesses have been increasingly using for problem identification and solution is design thinking. Design thinking is a simple, logical, design-based approach to problem-solving that focuses on people and their emotional responses. It helps identify what matters to people both inside and outside of the organization.
Because of its successes in the corporate world, a growing number of organizations in the social sector are exploring how design thinking can help them prosper on behalf of their end beneficiaries. Design thinking encompasses processes including context analysis, problem finding and framing, ideation and solution generating, creative thinking, sketching and drawing, modeling and prototyping, and testing and evaluating.
Its core features include the ability to:
– Resolve ill-defined problems
– Adopt solution-focused strategies
– Use logic and reasoning
– Employ nonverbal or graphic modeling media.
The following is a design thinking case study about how a team of Genpact Social Impact Fellows helped a not-for-profit organization in India better serve its end beneficiaries.
The Genpact Social Impact Fellowship team spearheaded a document which elaborates on the host of challenges that the present Covid-19 situation poses, primarily to the education sector and possible solutions.
More on the Fellowship programme: genpactfellowship.in
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