Analysis – PMGKAY

Analysis – PMGKAY

In March 2020, the Government of India announced additional food supplies, free of cost, for two-thirds of the population. The Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY) would support families through April-May-June using the existing network of the Public Distribution System in India.

Here is India Data Insights’ analysis of the allocation and distribution

The analysis that you can download here looks at the real numbers and the weakest links.

Written by: Vrunda Bansode and Data analysis by: Veda Kulkarni

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Nutrition and food: Nourish the thought

Nutrition and food: Nourish the thought

What’s cooking in our country’s kitchens? More importantly, is it making us healthy and strong? Apparently not. The 2019 Global Hunger Index ( placed India 102nd out of 117 countries. For long, India has carried the burden of being home to the largest number of the world’s stunted (having low height for age) and wasted (having low weight for height) children. According to the National Family Health Survey-4 2015-16 (, the percentage of stunting is around 35%, and 21% for wasting, among children under the age of five.

More recent data from the Comprehensive National Nutrition Survey (CNNS) 2016-18 ( reports some improvements. But the picture remains dismal. Half of India’s women remain anaemic, carrying over the problems of anaemia and undernourished babies into the next generation.

We have been a self-governing nation for over 72 years now. Nobody has been starving us. Clearly, we have more food available to us than what we had in the 1950s.

This was originally published in Economic Times. You can read the full article, here.

Powered by data from India Data Insights. Sattva has been working with various non-profits and social organisations as well as corporate clients to help them define their social impact goals. Our focus is to solve critical problems and find scalable solutions. We assist organisations in formulating their long-term social impact strategy by strategically aligning with business to provide meaningful solutions to social issues.

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Bobbymon George

Bobbymon is part of the leadership team and heads Impact Measurement and Advisory at Sattva.

He brings over 15 years of experience in the development sector, across program design, implementation, and Monitoring and Evaluation. He has designed and delivered more than 75 social impact assessment projects across sectors and geographies with large CSRs and Foundations such as Google, JPMorgan, ACC, Philips, L&T Infotech, L&T Financial Services, Dell and Fidelity. He has been instrumental in developing & publishing a Lifeskills assessment tool for youth.

He holds a master’s degree in Social work and is an alumnus of the INSEAD Social Entrepreneurship Programme.

Manasi Parvatikar

Manasi leads key client engagements in Africa and Southeast Asia for Sattva’s international business unit, working with social enterprises, funders and donors that are working in the intersection of food security, climate change and gender inclusion in Africa and South-East Asia.

Prior to Sattva, Manasi was an Analyst and Engagement Manager, working on Market Entry Strategy​, Strategic Sales and Channels Planning, Business Modelling, Marketing Ecosystem Planning and more. She has also co-authored reports on topics related to Indian small and medium businesses – operational challenges and opportunities and India IT Report Card – Implications of federal budget. At Sattva she has worked with key CSR clients in helping develop national strategies around waste and water management. She has further helped developed programmes around marine waste management and integrated village watershed development.

Manasi is a Mathematics graduate from the University of Delhi.

Lakshmi Sethuraman

Lakshmi currently heads Operations at Sattva. She has been with Sattva since 2010 and has led a diverse set of projects during this time working extensively with leaders of social organisations in building and scaling their operations sustainably. She has also worked with key CSR clients of Sattva in designing, implementing impactful programmes. She also set up the sales function at Sattva.

Prior to Sattva, Lakshmi has worked with the Manipal Group, Jubilant Retail and ITC Hotels across sales, business development and strategy functions. She holds a PGDM from T.A.Pai Management Institute and is an alumunus of the INSEAD social entrepreneurship programme.

Anita Kumar

Anita Kumar leads the Strategic Initiatives group at Sattva. She has over a decade of experience in both the private sector and the development sector and has worn various hats – employee in a large corporate, freelancer, and entrepreneur. She was with Procter & Gamble for five years in Sales & then Go-to-market Strategy for All-India. In 2009 she shifted to the development sector to use her skills to solve more complex social issues, and was consulting with different social organisations through her firm InsightsApplied including the Tamil Nadu Government, and various Foundations. For about 1.5 years, she consulted full-time with one of the large skill training organisations in the country helping them across a range of activities including mission alignment, impact measurement, sales strategy and partnerships.

Last year she co-founded a social enterprise which used technology to bridge information gaps about learning and livelihoods for disadvantaged youth. Anita is a graduate of IIM Calcutta (2004) and has an MSc in Development Management from LSE.


A group of social entrepreneurs developing technology innovations to optimise water usage for food production were looking to take their idea to market. They wanted to develop a robust business model in order to create impact in emerging economies. In our role as advisors, we helped these founders take ideas off the ground supported by a right business model, go-to-market strategy, and execution to scale their efforts.

As advisors our primary role with these entrepreneurs, whose innovations were mostly at seed or early stages of development, was to develop an actionable strategy to grow their venture from idea to market. We worked with them closely to establish the best business model to validate their innovations as well as identify the ideal consumer base in every market. We designed a business model strategy for three to five years which included correct pricing to ensure a product-market fit for long-term sustainability. Our mission was to condition entrepreneurs with business thinking and this involved working proactively with them to zero down on the core value-proposition of their product. Once they hit the market we delved into specific capacity building around sales, marketing, operational planning, financial forecasting and partnership strategy for the foreseeable future. From June 2016 we have meticulously helped these entrepreneurs move through each stage of their journey to reach the ultimate end goal of impact on the ground.

We documented our actionable strategy for each aspect of business and entrepreneurship in a playbook which we believe can be customised for use by any innovator in the ecosystem. This knowledge material is a valuable asset for all players in the sector. Alongside, we contributed to change the mindset of social entrepreneurs to prove that innovations can lead to viable and sustainable businesses. Also, we were able to give them actionable strategies to survive and scale ventures, thereby boosting overall confidence in the sector. Innovators were able to strengthen their go-to-market strategy and capacities for next three-five years.

Number of entrepreneurs advised: 12
10 Regions covered: Ghana, Mali, Mozambique, Kenya, South Africa, Bangladesh, India, Cambodia, Vietnam and Nepal
Innovations included: Seed tape, affordable green-house technology, contract farming, precision agricultural devices, and weather management phone service


Women smallholder farmers comprise of 43% of the labour force in emerging economies. However, their productivity is less than male counterparts because they don’t have equal access to productive resources, training, credit, information, or markets. In light of the problem, a group of agricultural innovators met at the 2017 The Global Entrepreneurship Congress in Johannesburg, looking to bring women into their value chain of customers to create business and social impact. We were on-boarded as advisors to develop a plan on gender diversity through a well developed plan to engage women in order to increase their market reach and adoption of products.

We had a two-hour session with each innovator to get a sense of their gender inclusivity ratio based on the existing business model, markets served, current numbers and activities undertaken to bring women into their value chain. After a clear assessment of their innovation and model we discussed benefits of gender integration to increase business and market outreach apart from creating social impact. We gave them practical examples of women-focused projects, conducted by us over the years, as proof of our thought process. We also made practical recommendations and suggestions to integrate women into their business model as both customers and important stakeholders in the agriculture value chain. For instance, we suggested working with women self-help groups to evangelise their products.

This project demonstrated that innovators can reach untapped markets of women farmers for better business and social impact. It also captured practical methods and strategies to engage women in a playbook which is now valuable information for the ecosystem at large. Through our mentorship we were able to change the mindset of innovators. They now saw women as potential customers since they form an integral part of the household structure working on farms, therefore playing an important role in decision making as well. We had a high number of entrepreneurs who came forth to understand actionable steps to achieve this goal. They eventually added more women into their sales force which led to trust and increased adoption of products.

● 14 innovators
● Countries covered: India, Jordan, Uganda, Malawi, Nigeria, Mozambique, Cambodia, Ethiopia, Bangladesh, Kenya, Vietnam
● Entrepreneurs brought more women into their sales force
● Practical marketing methodology documented in a playbook as knowledge capital for ecosystem

Aarti Mohan

Aarti brings strong expertise in creating, developing and publishing insights and content products centred around social impact and sustainability to reach diverse audiences. She has worked with multiple stakeholders in the social impact, sustainability, corporate, social sector, and the content, design, research and communications domain.
She has contributed to various publications including The Alternative, Women’s Web, Teacher Plus, Parent Circle and Deccan Chronicle. Aarti is a graduate from BITS Pilani and is an Alumnus of the IIM-Bangalore Management Program for Women Entrepreneurs (MPWE)

Rathish Balakrishnan

Rathish Balakrishnan is a co-founder and Managing Partner at Sattva Consulting. As part of his role, Rathish has extensive experience in conceptualising and implementing large-scale solutions that brings together leading foundations, corporations, civil society organisations and the government. He has extensive hands-on experience across a wide range of sectors across Education, Skill & Livelihoods, Women Empowerment, Migration and Child Rights.

Over the last ten years, Rathish has worked closely with leading non-profit leaders in enabling organisations in enabling orbit shifting change. Together with the non-profit leaders, Rathish has designed and helped implement long-term organisational strategies, operational effectiveness initiatives and rigorous governance structures that enable them to scale their impact. Rathish has contributed at both state and national level policy discussions across education and skill development. He is a published author and TEDx speaker. Prior to Sattva, Rathish worked across multi-national and international organisations across research, engineering, product management and corporate strategy divisions. He is a graduate from BITS Pilani.