Business Case for Gender Mainstreaming in Cotton in Maharashtra

Business Case for Gender Mainstreaming in Cotton in Maharashtra

India is the largest producer and second largest exporter of cotton in the world, providing direct livelihood to 6 million farmers, while about 40-50 million people are employed in
cotton trade and processing. Women perform a majority of the tasks involved in cotton cultivation, but play a limited part in agricultural decision-making, have limited involvement in market-facing roles and limited control over profits. They often fall on the shadow side of farm-related interventions and have reduced access to agronomic knowledge, skills and extension services.

To assess the potential of women cotton cultivators and build a deeper understanding of gender roles and responsibilities in cotton cultivation, Sattva and IDH conducted a gender analysis of cotton cultivation — ‘Business Case for Gender Mainstreaming in Cotton in Maharashtra’.


In the report, the gender analysis framework developed by Sattva helped build an understanding of the gender division of roles and responsibilities on the farm, participation in decision-making, and access to productive resources. The framework also analyzes the underlying gender and socio-cultural norms, which could influence the division of roles and access to ecosystem support. The results of this report build a business case for strengthening the role of women cotton cultivators.

Click on the DOWNLOAD link on the left for the full report.

To explore gender mainstreaming in the agriculture value chain, contact us today at

Giving Tuesday India

Giving Tuesday India: Insights into how India gave during Giving Tuesday 2018

#GivingTuesday is a global giving movement that was brought to India in 2017 by GuideStar India, as a celebration during DaanUtsav. In the span of a year, the amount raised through #GivingTuesdayIndia grew seven times to INR 9.03 crore.

The global #GivingTuesday team, GuideStar India, Centre for Social Impact and Philanthropy (CSIP) at Ashoka University, and Sattva Research have collaborated to create data-driven insights on the nature and patterns of giving during #GivingTuesdayIndia.
The effort sought:

  • To derive actionable, data-driven insights on the nature of participation during #GivingTuesdayIndia
  • To understand the impact of data collection and sharing on boosting the #GivingTuesdayIndia movement in the country
  • To compare #GivingTuesdayIndia’s data collection and sharing capabilities with those of #GivingTuesdayUSA to recommend ways forward for India
  • Click on the DOWNLOAD link on the left for the full report.

    To explore and better understand the behaviours of India’s givers, contact us today at

    Everyday Giving in India Report: 2019


    ‘Everyday Giving in India: Harnessing the potential of a billion givers for social impact:
    A Research Study


    India has always had a long and rich culture of individual giving, largely to religion and community, and more recently, social development. For a country with potentially a billion givers, the contours of the ‘everyday giving space’ — giving by ordinary citizens contributing time, money, voice, skills and more in India — has remained an unknown.

    From September 2018 to April 2019, Sattva undertook a first-of-its-kind study on the everyday giving ecosystem in India, with the support of the Bill & Melinda Gates Foundation and Rohini Nilekani Philanthropies.

    The study is a first attempt at obtaining a deeper look into the everyday giving market and ecosystem in its entirety — estimates of the market size, characteristics of the givers, online and offline giving channels, the NGOs that engage with retail givers, and enablers, their practices, successes and barriers.

    We believe India has a nascent formal giving ecosystem, but has the potential to grow this significantly in volume and value. We hope this report proves useful in understanding the everyday giving space in India and brings home actionable recommendations for philanthropists, NGOs, CSR, Indian diaspora communities, and enablers, to further unlock the untapped potential of everyday givers.

    The report’s key findings include the following:

    • India has a rich tradition of everyday giving and citizen engagement. In 2017, everyday givers contributed ~INR 34k cr (USD 5.1 b) to community, religion, disaster-relief and charitable causes. Over the last decade, citizen engagement and volunteering have grown rapidly in India, bearing potential to increase giving through engagement.
    • In contrast to other prominent social economies such as the USA and China, 90% of India’s EG is informal giving to religion and community. Only INR 3.5k cr / USD 528 m (10%) goes to Social Purpose Organisations (SPOs), making it a mere 6% contribution to total philanthropic giving in India.
    • Over 80% of EG to SPOs is acquired through offline telemarketing and face-to-face interactions, but online and mixed channels are growing steadily, backed by rapid growth of digital shopping and payments, and millennials wanting to give back.
    • Formal EG to SPOs could leapfrog to become a significant contributor to total philanthropic giving in India in the next 3-5 years. Indian residents and diaspora’s growing earning capacity, and response to nascent digital giving innovations in payroll giving, crowdfunding and e-commerce-based giving could be central to this growth.
    • India’s everyday givers are motivated by four triggers: convenience, urgency, community and impact. Givers prefer to engage with social causes personally but are impeded in their giving by lack of information on reliable SPOs, relevant avenues for giving, and regulatory barriers.
    • Most Indian SPOs tap into retail giving only when other funding streams are inaccessible. Some leverage external opportunities or international expertise while only a few do so because citizen engagement is core to their mission.
    • Giving channels embrace the unique challenges of Indian everyday giving for effective solutioning. While online channels are growing at ~30% CAGR, offline channels dominate in the Indian context.
    • The support ecosystem of influencers, funders, enablers and regulators play a critical role in creating a tipping point for Indian EG.
    • In order to achieve the potential for everyday giving in India and build a sustainable culture of citizen engagement, we believe it is important to (a) recognise that meaningful engagement is critical to increase giving, (b) take into account the Indian realities of EG and design for them, (c) leverage mainstream communities and existing consumer behaviours, and (d) move givers to mindful ways of giving.

    (Please note – the links below may not work well with Safari. Do consider using another browser if you face an issue.)

    The key findings can be accessed in a report snapshot below.

    The full report can be accessed below.

    A technical appendix with detailed market calculations can be accessed below

    This is a first attempt at uncovering the everyday giving market in India. We deeply appreciate your feedback, comments, and suggestions. Please write to us at

    Event: A Billion Givers – a participatory dialogue on ‘Everyday Giving in India’ with the giving ecosystem

    Sattva Research unveiled ‘Everyday Giving in India: Harnessing the Potential of a Billion Givers for Social Impact’ at ‘A Billion Givers: Harnessing the potential of India’s everyday people for impact, a participatory dialogue on everyday giving in India on April 24, 2019.

    The event was conducted with the objective of delving deeper into the insights and recommendations of the report and building much-needed conversation around individual giving in the country.


    A Billion Givers saw the coming-together of over 130 representatives of NGOs, enabling platforms, funding entities and channels who participated in robust panel discussions on topics such as ‘Strengthening our citizenship muscle: Everyday giving in a participatory democracy’ and ‘Innovation and growth potential of the formal everyday giving market in India’.

    The event was proud to host philanthropist Rohini Nilekani, who delivered a rousing keynote address on the democratic nature of giving and the importance of citizen engagement, and Victoria Vrana, Deputy Director, Policy, Systems and Giving by All, Bill & Melinda Gates Foundation who shared insights on giving trends across the world, and how the Everyday Giving in India study is filling a data-gap in philanthropic giving for India.

    Key takeaways from Rohini Nilekani and Victoria Vrana’s addresses were illustrated in a live doodle by Ladyfingers Co.

    Thought-leaders in the giving ecosystem share their experiences and envision the future of everyday giving in India


    L to R: Vasanthi Hariprakash, Pickle Jar, Venkat, social evangelist and Jithin Nedumala, Make a Difference

    Jithin Nedumala of Make a Difference, Kuldeep Dantewadia of Reap Benefit, Venkat Krishnan, the social evangelist and Bharath Visweswaraiah of Omidyar Network discussed the hows of retail giving and realising the giving potential of citizens with Vasanthi Hariprakash of Pickle Jar, the lively moderator for the panel.

    Key takeaways from the panel on “Strengthening our citizenship muscle: Everyday giving in a participatory democracy” were illustrated in a live doodle by Ladyfingers Co.


    This was followed by an insightful discussion on growth potential of the everyday giving market in India with some of the biggest innovators in the giving ecosystem today – Anoj Viswanathan of Milaap, Varun Sheth of Ketto, Atul Satija of GiveIndia, Piyush Jain of Impact Guru, and moderator for the panel, Rathish Balakrishnan of Sattva.

    L to R: Varun Sheth, Ketto and Piyush Jain, Impact Guru

    Key takeaways from the panel on “Innovation and growth potential of the formal everyday giving market in India” were illustrated in a live doodle by Ladyfingers Co.

    Would you like to partner with us to further the conversation around everyday giving in India? Let’s talk. Write in to

    Media Coverage

    Shambhavi Srivastava

    Shambhavi is a Senior Research Manager at Sattva and brings in 8 years of experience in research and public policy projects in the sectors of rural livelihoods, women’s economic empowerment and financial inclusion. Shambhavi brings with her strong expertise in quantitative and qualitative research methods using mixed-method approaches, statistical tools and experience with leading outreach and dissemination activities on the field and in the ecosystem. She has served as a Principal Investigator (PI) on numerous gender, public health, financial inclusion and rural livelihood projects.

    Prior to Sattva, Shambhavi worked as Research Manager for Institute of Financial Management and Research (IFMR LEAD), India where she served as the PI and programme lead for policy projects in the Financial Inclusion vertical on multi-stakeholder projects in collaboration with partners such as DFID, Access Assist, SIDBI, Ministry of Finance and the University of Munich.

    Shambhavi holds a Master of Arts degree in Cultural and Social Geography from the University of British Columbia, Canada, a Master of Arts Degree in International Relations and Political Science from Jawaharlal Nehru University, India and a Bachelors in Political Science from Lady Shriram Delhi University, India.

    A Billion Givers

    Sattva Research is unveiling “Everyday Giving in India”, a first study on the everyday giving ecosystem in India, with the support of Rohini Nilekani Philanthropies and the Bill and Melinda Gates Foundation, with a participatory dialogue on 24th April from 5pm to 9pm in Bangalore.

    A Billion Givers: Harnessing the potential of India’s everyday people for impact, will feature interactive installations and panel discussions on “Strengthening our citizenship muscle: Everyday giving in a participatory democracy” and “Innovation and growth potential of the formal everyday giving market in India”.

    To RSVP, contact Aashika Ravi at

    Finclusion: Empowering Women Through Digital Finance

    Did you know that poor women account for 1.1 billion of the world’s unbanked adults, or most of the financially excluded?

    Financial inclusion needs to bridge gender gaps for it to become truly inclusive, and India has a long way to go in this respect.

    In order for digital finance to reach rural women sustainably, there is a need to bring together stakeholders from policy, government, businesses, digital financial solution providers, community-based organisations, and funders, to discuss pathways to collaboration for sustained outcomes.

    To achieve this, L&T Financial Services and Sattva have taken a bold first step in focusing their efforts on digital financial inclusion of women in rural India through the conception of Finclusion: Empowering Women Through Digital Finance – a participatory dialogue on learnings, gaps and potential to harness digital financial inclusion for rural women in India.

    The summit will take place on 1st February, 2019 from 9am to 2pm in New Delhi.

    In an effort to establish knowledge sharing and thought leadership in this largely untapped ecosystem, Finclusion will bring together some of the most eminent thought leaders in the space, including Shri Krishnan Dharmarajan of Centre for Digital Financial Inclusion and Renana Jhabvala of SEWA Bharat among others.
    With discussions on topics of great contemporary significance like “Partnerships in effective delivery of financial inclusion” among panellists like Prabhat Labh, CEO of Grameen Foundation and P. Satish, Executive Director of Sa-Dhan, the national-level platform hopes to facilitate vibrant discussions between stakeholders across the board, and ultimately, enable sharing of best practices, solutions and partnerships around women empowerment through digital finance.

    Finclusion: Empowering Women Through Digital Finance is an event you won’t want to miss, especially if you wish to leave a lasting impact in the digital financial inclusion space.

    To participate in our event, write to

    Pragya Maheshwari

    Pragya is part of the Consulting Services team in Delhi, leading delivery for clients in the education sector for bringing systemic transformation at scale.

    She has over 5 years of experience across multiple functions such as product management, sales strategy, operations management and analytical consulting. At Sattva she has worked as part of a USAID Program called Securing Water for Food, supporting 5 different social enterprises from across the globe (India, Bangladesh, South Africa, Ghana and Mozambique) on their business models, end-to-end marketing and sales strategies, organisational and financial models, value chain mapping, and business system integration.

    Pragya is a Chemical Engineer (B.Tech & M.Tech) from IIT Bombay.

    Social Investment Landscape in Asia: Part 2

    The Social Investment Landscape in Asia assesses the opportunities and challenges for philanthropy and social investment in the region. It is designed to be a guide for both new social investors looking to enter the Asian market and existing social investors exploring cross-border or cross-sector opportunities within the region.

    The report is in two parts. You can read Part 2 by clicking on the Download link on the left. Part 1 is here.

    Ritu George Kaliaden

    Ritu is part of Sattva’s Knowledge vertical with experience in development research and practice in the areas of policy and access, sustainable development and socio-spatial urban research.

    Prior to this, Ritu has managed large scale development research studies as well as had corporate stints. She has also worked with The/Nudge Foundation, Make a Difference and Habitat for Humanity International in programme management and research roles. An affiliate of the Temporary Urbanism Lab at the University of Birmingham, she has also undertaken independent research work in collaboration with peers across the globe.

    Ritu is an Erasmus Mundus scholar and holds a Masters in International Cooperation and Urban Development from Technische Universitat Darmstadt, Germany and a Bachelors in Architecture from the College of Engineering Trivandrum.

    Region-wise CSR Analysis – Aug 2018

    CSR funds are an important source of capital for social impact projects and implementing organisations. How is the regional distribution of the origin, spend and circulation of CSR funds in India?

    This paper analyses region-wise trends, mostly in visual format. Download to receive a copy of the report in your mailbox.